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$2 billion. Six months. Gone. Most people barely remember Quibi. That’s the first clue. On paper, everything looked right: • Massive funding • Hollywood credibility • A clear trend toward short-form video The idea wasn’t the problem. The execution was. Quibi was built from the top down, far from the people closest to the work and the audience. Signals were there. Warnings were raised. But they never shaped the decisions. In this week’s Strategy Trap Fail, I break down what actually went wrong, a

$2 billion. Six months. Gone. Most people barely remember Quibi. Th…

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