Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, …

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or …

Dec 8, 2025 · What is market segmentation? Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include …

May 13, 2025 · Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation with examples here.

Apr 28, 2025 · Learn what market segmentation is, its benefits, the different types of segmentation, and the steps you can take to implement it successfully.

Oct 14, 2020 · Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better …

Apr 27, 2023 · In this article, we’ll explore the key segment types with real-world examples to jump-start your company’s foray into market segments and help you improve your overall …

Feb 6, 2024 · What is market segmentation? Market segmentation is the process of dividing a broad target market into subsets, or cohorts, of customers who share common characteristics, …

Marketing segmentation helps you pinpoint your business's audience. Discover market segmentation strategies, procedures, examples, and more.

Oct 9, 2024 · Market segmentation is the strategic process of dividing a broad target market into smaller, more manageable subgroups of consumers who share similar characteristics, needs, …