But will anyone play them?

Despite developers being increasingly skeptical of generative AI, “AI-driven authoring is our second major area of focus for 2026,” Unity CEO Matthew Bromberg said in earnings remarks reported on by ...

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts. The post Unity will soon let you create casual games using simple text prompts appeared ...

Unity stock is getting hammered as AI fears escalate.

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

SAN FRANCISCO--(BUSINESS WIRE)--GDC – Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that developers can expect enhanced performance and ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...