Adopting a targeted, multi-pass reading approach to research studies can help you efficiently locate and extract the information you’re looking for while identifying potential limitations. Reading a ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

Opinions expressed by Entrepreneur contributors are their own. Case studies may not be as sexy as a well-placed advertisement or as moving as a well-scripted commercial, but they do have their place ...

Case Study House 22. Image via Flickr user: mbtrama Licensed under CC BY 2.0 The program's experiment not only defined the modern home and set it apart from its predecessors, but it also pioneered new ...

Case studies may not be as sexy as a well-placed advertisement or as moving as a well-scripted commercial, but they do have their place in a marketer’s proverbial quiver. When one thinks of effective ...