Intent data is like ABM now — if you ask 30 different people what it is, you’ll get 35 different answers. Here's what you really need to know During a recent conversation, tech-industry CMO and ...
The year 2020 is winding down and it's nearly time to usher in 2021."New year, new me" seems to always be the motto come every Jan. 1. But this year, three health and wellness organizations have ...
The fastest-growing trend in B2B marketing is using buyer intent data to reach your customers faster and more efficiently. However, with any new trend there is a lot of confusion. Marketers have to ...
Lead-generation firm PureB2B has launched a product that it says can help B2B technology firms utilize intent data to generate demand. The new tool, PurePredict, combines three sets of intent data and ...
"The cause of all upsets falls into one of three categories: undelivered communications, thwarted intentions, or unfulfilled expectations." – Landmark Education I love this quote, because it plainly ...
The digital revolution has thrown business into an information age gold rush, characterized by a relentless pursuit of informed, data-driven strategies that maximize ROI. Intent data is at the ...
Intent data, as its name suggests, shows which customers or accounts are likely to buy based on their online activities, such as price comparison and market research. By alerting sales and marketing ...
Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions. Intent data is a complex product. It’s also a relatively new product ...
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