Who knew buying toothpaste could get so confusing? In 2023, the global toothpaste market was valued at $18.7 billion, according to Fortune Business Insights, and is expected to grow to $29.06 billion ...

We don’t always have the answers, but we have some people on speed dial who do — which is why we present our FYI series, where we have experts explain if lip balm is actually bad, how often you should ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. When we’re talking about whiter and brighter ...

Fluoride has been the standard ingredient in anti-cavity toothpaste — and it’s probably a part of your current oral care routine — but modern oral care brands are bringing attention to a ...

Toothpaste is part of most everyone’s daily routine and the right kind is important for healthy teeth. For a product you spit out, there’s a lot to consider. The drugstore aisle is filled with an ever ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? If you’ve ever thrown away a tube of toothpaste in the airport security line, ...

These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

Anna Gragert (she/her/hers) was previously the lifestyle editor at HelloGiggles, deputy editor at So Yummy and senior lifestyle editor at Hunker. Over the past 10+ years, Anna has also written for the ...

If you’ve scrolled through TikTok lately, you’ve probably seen people swearing by sleek black tubes promising whiter, brighter teeth with the help of activated charcoal. But does toothpaste with ...