Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Target audience segmentation is the process of dividing a target market into smaller, more defined groups based on shared characteristics such as age, gender, location, interests, and behaviors. This ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...