The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Sports logos have become iconic symbols of our favorite teams over the years, from the likes of the Dallas Cowboys, Green Bay Packers, Las Vegas Raiders, Los Angeles Lakers, and New York Yankees.

New logos for sports teams and tournaments are often among the most divisive. After all, sport tends to inspire more vehement passion than, say, a fashion brand or a consumer product, and rightly so.

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

NEW YORK, NEW YORK – JUNE 02: Detail of a jersey patch worn by DJ LeMahieu #26 of the New York Yankees for Lou Gehrig Day during the first inning of Game Two of a doubleheader against the Los Angeles ...

It really comes down to the two classics: The Interlocking AU or the Eagle A. Auburn fans are split on the greatest Tiger sports logo of all time. Here were your options: 1) The Interlocking AU ...

Emily Morgan has gone viral on just about every social media platform for her impressive sports logo redesigns, garnering almost half a million followers across TikTok, Instagram and X. Viewed by ...

Brooklyn is bold enough on its own; the marketing minds behind the rebooted Nets NBA franchise didn’t want loud colors and boisterous designs to send a message. Instead, with the design help of team ...

Alabama fans are split. Not on the future, which new head coach Kalen DeBoer is attempting to brighten in the wake of Nick Saban’s shocking retirement, but on logos. What is the definitive Alabama ...

Jersey maker Wooter accused Dick's women's clothing brand of mimicking logo Wooter requests at least $8 million in damages Oct 25 (Reuters) - Sportswear maker Wooter has sued Dick's Sporting Goods ...

This year's Sweet 16 and Elite Eight games at Lucas Oil Stadium welcomed tens of thousands of fans, and the action doesn't stop there. On Monday, March 31, we got our first look at the Final Four logo ...

For a couple of years, second-year LPGA player Alexa Pano has been the only woman in professional golf sporting an NFL logo on her clothes and bag. The story goes that the 20-year-old Pano and her ...