Over the past few years, the Formula 1 fan base has continued to grow, partly due to Drive to Survive and the newly released F1: The Movie. Now the F1 grid is also set to grow. With Cadillac joining ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...

Formula 1 is no longer just a racing series. It is a global entertainment product built on a foundation of speed, spectacle, and strategic fan connection. The sport’s transformation from ...