Scientists have found that the use of technology and the tiny screens in our pockets might be altering the way our brains work. According to a study by informED, many students today are found to have ...

YORK, Pa. — Studies show that the average attention span is now only eight seconds, so what is contributing to this newer trend in Americans being so distracted? A new national survey of 1,000 ...

Content is still king but to be effective you have to understand and overcome the every shrinking attention span of your target audience. From 1989 to 1995, HBO presciently produced a comedy that ...

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Who has the shorter attention span: Goldfish or humans? The answer is that it doesn't matter. Both have trouble staying focused. However, Goldie has a bit of a competitive advantage: Her ability to ...

We keep hearing about the increasingly short attention spans of children raised on television - and now computers. Even the almost venerable "Sesame Street" has been criticized for its quick switches ...

Opinions expressed by Entrepreneur contributors are their own. Building a business typically means catering to a specific demographic segment and creating new products and marketing angles to appeal ...

The Advertising Research Foundation (ARF) this week released the first phase of its “Attention Validation Initiative,” including a nifty report that profiles and analyzes the commonalities -- as well ...

The digital revolution has fundamentally altered how younger generations consume entertainment, with the average TikTok user spending just 52 seconds per video before scrolling to the next piece of ...

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual ...

You may have heard, your attention span is abysmally short these days. It would appear that it is remarkable that you have reached the second sentence of this column. You were not always this way, ...