If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

Researchers from Princeton University, Georgia Tech, Allen Institute for AI and IIT Delhi tested 9 ways to optimize for AI Search Engines Researchers successfully improved visibility of low ranked ...

Query optimisation remains a critical discipline in database systems, underpinning the efficiency and responsiveness of data-driven applications. By selecting optimal execution plans, modern query ...

“SQL on everything” is the tagline associated with Presto, the query engine that was initially developed by Facebook to rapidly analyze massive amounts of data — particularly data that lay scattered ...

When talking about search marketing it starts and ends with keywords. The concept of understanding the keyword the user is searching for and matching it with what your brand is offering has created ...

Study Breaks Down Differences in Results Between AI Search Engines Like ChatGPT and Google New York City, United States – December 2, 2025 / Search Atlas / Analysis of 18,377 query pairs shows ...