SAP SE SAP has been putting in extensive efforts to grow its cloud operations and boost its overall performance. The company expects to achieve €22 billion in cloud revenues by 2025 as announced at ...

SAP's (NYSE:SAP) fourth quarter revenue beat estimates and the European tech giant expects accelerating cloud revenue growth in 2025. Non-IFRS EPS (basic) grew 24% year-over-year to €1.40 but missed ...

Customers with cloud services can now choose from three tiers of support, some of which will now be provided by AI.

SAP SE have renamed its SAP Emarsys solution to SAP Engagement Cloud. The company says this reflects SAP's strategy to make ...

SAP’s strategy to prioritise its RISE cloud customers for the latest innovations, was met with widespread confusion and frustration. It represented a departure from the expectations of a loyal user ...

SAP SE reported fourth-quarter cloud sales that slightly beat analysts’ expectations, as Europe’s biggest technology company won customers with new artificial intelligence capabilities. The company ...

At the UK and Ireland SAP User Group’s (UKISUG) annual Connect conference in Birmingham last month, SAP tried to rebuild trust after the furore over its Rise strategy. SAP recently changed its plans ...

SAP customers can now connect recognition, rewards, and culture directly to retention, productivity, and adoption outcomes ...

Prior to SAP's Unleashed event last month, I braced myself for a barrage of agentic AI announcements. Every vendor is doing them, and I think we know why. Yes, SAP did issue some agentic news at ...

Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud ...

SAP now offers an enterprise data management platform to help enhance data accessibility and governance. I recently spent time in New York City with SAP leadership as they unveiled the company’s ...

SAP announced that the SAP Emarsys solution is being renamed to SAP Engagement Cloud-reflecting SAP's strategy to make engagement a core enterprise capability across the SAP portfolio. SAP Engagement ...