As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Human Rights Watch conducts regular, systematic investigations of human rights abuses around the world. At any given time we are actively researching, reporting, and advocating for change in more than ...