Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to innovate, marketing guys want visibility and competitive edge, ...

Mitte is also the founder and CEO of Turtlehut, which provides internet marketing solutions that focus on empowering multiple ...

B2B and B2C businesses play in two very different worlds. Even when sales and marketing teams work in silos in a B2C environment, brand familiarity and straightforward purchase decisions are often on ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

Ed Marsh, founder of IntentData.io, has founded and run several B2B companies in the US and abroad, in technology and industrial fields. Whether you wear the CEO, chief revenue officer, sales or ...

There's a long history of tension between Sales and Marketing, especially in B2B organizations. Initially, it stemmed from skepticism from Sales that Marketing's work provided anything of measurable ...

We’re almost a quarter century removed from the coining of the phrase “sales and marketing alignment,” a concept that dates back another 30 years. Businesses have been wrestling with the idea of ...

Opinions expressed by Entrepreneur contributors are their own. Let’s get right down to it: All companies want smoother and more efficient sales cycles. The time it takes to bring high-quality leads ...

In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Gareth Clark, Senior EVP Customer Experience, Just Global to talk about their win for ‘B2B global agency of the ...

Raj Pudipeddi to lead new organization which adds IT, R&D to his existing responsibilities Sreelakshmi Kolli to lead software engineering as well as global IT Zelko Relic to fully focus on future ...

Opinions expressed by Entrepreneur contributors are their own. In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to ...