Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork ...

Richie Etwaru, Co-founder & CEO of Mobeus, is an evangelist for the probabilistic math revolution and a pioneer in emerging technologies. I’ve spent decades building software. Early on, it was simple: ...

You may have often come across the word “probability.” The first associations with this word that come to mind are chance, uncertainty, random outcomes and more. Worse yet, those with a basic academic ...

When faced with uncertainty, how should leaders react? Should they make a big bet, hedge their position, or just wait and see? We naturally tend to see situations in one of two ways: either events are ...

Mr. Rubin was the U.S. Treasury secretary from 1995-99 and is the author of “The Yellow Pad: Making Better Decisions in an Uncertain World,” from which this essay is excerpted. Not long after my ...