If you’ve ever been drawn in by a tightly-written commercial promoting a juicy investigative report only to be bored to tears by the report itself, you understand the power of persuasive writing.

Featuring data visualization expert Scott Berinato, author of the book Good Charts and Harvard Business Review articles including “Visualizations That Really Work” and “Dataviz: Making Smarter, More ...

Across all industries and applications, effective writing shares key commonalities like clarity and connection. Writers seek to share powerful insights with audiences but can only do so by fully ...