The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

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Colgate Optic White is expanding its portfolio of oral care offerings. To launch its new Optic White Renewal toothpaste, the brand is partnering with musician Sheryl Crow to help spread the word.

Perhaps one of the best whitening toothpastes you can buy at your daily grocery shop, Colgate Max White One Optic Whitening ...