Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward. Staples didn’t begin by considering ...
The marketing technology landscape continues to rapidly evolve, with internal lines increasingly blurred between marketing and technology teams. As a result, many businesses are faced with an ...
CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...
Most marketing leaders agree that a marketing technology roadmap is a necessity but how to get it done is another story. Let's look at some of the challenges. A technology business plan isn't any good ...
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