Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Using UAV-based LiDAR data, the model overcomes long-standing challenges in distinguishing individual trees within dense canopies, delivering precise measurements of structural traits such as height, ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...