Terry Kendrick is the guru of strategic marketing in libraries. His book Developing Strategic Marketing Plans That Really Work is a must-read, and he writes, speaks, and runs workshops on marketing ...

True marketing is not about selling, promotion, or advertising. It’s about assessing needs and using common sense. And it’s not strictly for businesses—which is why libraries should be doing it.

Public libraries represent a promising sales opportunity for self-published e-book authors. There are more than 9,000 public libraries in the U.S. A 2015 survey by Library Journal found that 94% of ...

The Maryland Library Association presented to the Harford County Public Library its Excellence in Marketing Award at its annual conference in May. The award was for marketing of the library foundation ...

EFFINGHAM -- Catherine Bailey, marketing and adult programming coordinator for Effingham Public Library, is the recipient of the 2016 Illinois Library Association Deborah Dowley Preiser Marketing ...

Teachers and librarians are always looking for new ways to keep their students and patrons engaged. And when it comes to finding new strategies for using books in the classroom or library, publishers ...

There’s one name that might collectively make librarians and patrons laugh, groan and cheer at the same time. A name that’s hard to miss when visiting most libraries. “Emma (Rice) had this idea of ...