Familiarity breeds use -- especially when it comes to technology. Apple did it through hardware; Microsoft, software. Search marketers who are familiar with keyword contextual targeting on the Google ...

Quora Ads Evangelist JD Prater speaks at SMX West in San Jose SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question ...

Once upon a time, search engine optimizers (SEOs) and search engine marketers (SEMs) conducted keyword research before every new project or pay-per-click (PPC) campaign. They believed, “To reach your ...

Reddit released a Keyword Targeting feature on Friday, giving advertisers another way to connect with those who engage across Reddit's communities. Artificial intelligence provides the ability to ...

Microsoft's new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. Microsoft's new category-based targeting solution combines ...

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re ranking for keywords ...

Do you love, no scratch that—“luv” espresso? Do you “adore” it even? Twitter advertisers may now know how you feel about their products no matter how you choose to express yourself. On Wednesday, the ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

Sometimes we get carried away with details, letting the big picture slip from view. However, when it comes to SEO, the devil isn’t in the details or yet another little known keyword targeting and ...

In the latest “keyword targeting gone awry” experiment, the BBC was able to use terms like “neo-Nazi” and “white supremacist” in a Twitter ad campaign, despite the social media platform’s policy that ...