Racial profiling was in the news this week because Henry Louis Gates, Jr., a world-renowned Professor of African-American studies at Harvard University, was a victim. However, it is important to ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

LG: To kick off the interview, could you explain what exactly market profiling is? Market profiling is identifying, measuring and segmenting your target market. It helps you to better understand your ...