May 23 (Reuters) - Alphabet Inc's (GOOGL.O), opens new tab Google will begin experimenting with advertising within search results powered by generative artificial intelligence, the tech giant ...

It's fair to say that Google was caught flat-footed by Microsoft's launch of Bing search powered by ChatGPT, as it didn't have anything similar when it unveiled its own conversational AI, Bard. Now, ...

Google announced that ads were coming to AI Overviews at Google Marketing Live in May. We’re still waiting, but ads in AI Overviews are coming “soon,” Philipp Schindler, Alphabet’s senior vice ...

You may have heard that Google is joining the race for the semantic search engine. Semantic search is the capability for a computer to understand what you’re searching for based on the meaning behind ...

Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs. Google's new Audio Overviews feature creates AI-generated audio summaries ...

I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top ...

Plenty of travel companies have introduced search features for travelers with no destination in mind and flexible timing. Google's Flight Deals adds an AI element. Google said Thursday it plans to ...

News publishers are worried — with good reason — about changes coming to Google Search. AI-generated content replacing links on some of the most valuable space on the internet, in particular, has left ...