Focus groups are a type of qualitative marketing research that are designed to be informative or more anecdotal in nature. Still, small businesses can obtain plenty of useful information from a focus ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...