Typical marketing instruments – such as colour coding and scale – are being used to influence consumer purchasing behaviour, argues EDA board member Valentina Zanetti. Mars, amongst others, does not ...
Sustainability labels and classifications, such as organic, fair trade and animal welfare, can have a positive impact on consumer acceptance and can raise awareness, but they are yet to actually drive ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback