Sony's upcoming Reader team press conference has left us wondering what the company has left in its ebook reader bag to announce, but according to a report in the New York Times there'll be changes in ...

The following excerpt is from Wendy Keller’s book Ultimate Guide to Platform Building. Buy it now from Amazon | Barnes & Noble | iTunes An ebook is an excellent choice for a freemium or a premium. It ...

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

After years of marginal acceptance, e-books have finally started to eclipse their printed-and-bound ancestors. Casual and sophisticated readers alike are growing much more accustomed to reading from a ...