This approach allows for campaigns to be managed with a more holistic view of the customer, based on insights found inside first-party data and systems. Brands and agencies that get this right will be ...

The future of work is all about data—the data that consumers produce and the ability of companies large and small to analyze that data to make better business decisions. For anyone running their own ...

“Data is the new electricity for businesses today. It gives our customers the opportunity to catapult their growth. Microsoft’s SQL Server 2016 is built for this data driven world – customer tested ...