Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Whether you have a brick-and-mortar or online business ...

A sales funnel is the process that companies use to turn prospects into customers. It's a way of narrowing down your target market and converting leads into paying customers. Whether you're a small ...