When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

The analysis of visual color and color variation is an important exercise for numerous markets and industries. Here, we describe in detail protocols and optimal practices for dependable and sturdy ...

Unmetric, a specialist in branded content analysis, has added capabilities that it says can help marketers identify the most engaging colors and images posted on social media. These can then be ...

Not actually a distant relative of Bob Dole, Rob Dolen is a Features Writer for Game Rant. Big fan of expansive lore and game analysis, video games are cool. Freedom Fighters is underrated. Probably ...

Olo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in our everyday visual experience. It’s described as an intensely saturated ...

Map and navigation apps, be they from Google, Apple, previously Nokia, or even Microsoft, can be life savers, especially when venturing into territory unknown. But that only works if you can actually ...

People can be made to see reddish green and yellowish blue—colors forbidden by theories of color perception. These and other hallucinations provide a window into the phenomenon of visual opponency ...

AN AUDIENCE UNDERSTANDS AND REMEMBERS numerical information more easily when a CPA presents it visually as well as verbally. TO SELECT THE PROPER CHART OR GRAPH to add to a written or oral report, a ...