Learn why octopuses change color, how fast they can blend into their surroundings, and how the creatures can change into colors they can’t even see.

Forbes contributors publish independent expert analyses and insights. GrrlScientist writes about evolution, ecology, behavior and health. You might not realize this, but quickly changing colors, as octopuses do, is energetically costly. This, according to ...

Remember BMW‘s E Ink tech that lets cars effectively change paint colors on the fly? It could be coming to an actual BMW available in a dealership near you in a few short years, according to an engineer behind the tech. Speaking to Australia’s Drive ...

A new study analyzing 20 years of data has found that our oceans have changed color, indicating a significant shift in marine ecosystems that is likely due to human-caused climate change. For decades, satellites have been measuring the color of the Earth ...

BMW uses 32 colors of e-ink to turn its i Vision Dee concept car into a digital rainbow display. Prince made the case for a little red Corvette, but how about a plaid BMW? The latest concept car from the German automaker is bringing this previously ...

In January 2022, BMW unveiled a concept car that could change its exterior color to various shades of grey. This car, the BMW iX Flow, is a concept car that is not available for purchase. In 2014, we wrote about a viral video that supposedly showed the ...

Scientists have created a new light-activated ink that can change color on demand. It’s made up of microbeads of different colors that rise or sink in response to different wavelengths of light so that its surface appears as a specific color, which could ...

Color-changing e-ink clothes are rolling out in the market. These clothing use an extremely flexible E-ink Prism film that has the impressive ability to change colors and patterns instantly. E-Ink Prism film is a design material that brings freedom of ...

Makeup is like magic; it’s powerful, transformative, and even mood-enhancing. And with color-changing products, those who grew up loving mood rings can have their own adult version of something that transforms right before their eyes. There’s nothing ...

Octopuses can flip from mottled rock to smooth sand in less time than it takes a human to blink, yet their eyes carry only a single visual pigment that should make them functionally colorblind. The puzzle of how an animal that cannot distinguish hues in the human sense can still match them so precisely has