Brands can use current events by creating content, social media posts, or even special offers that relate to what’s happening. For example, if there’s a big sports game, a brand might post a related ...

Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

Twitch is a gaming and entertainment platform that opens up a world of marketing possibilities thanks to its uniquely engaged audience and livestream content. The app started as a livestreaming ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Opinions expressed by Entrepreneur contributors are their own. Storytelling is a powerful tool that marketers use to engage their target audience and create a connection between the brand and the ...

I’ll kick off this post with a harsh truth: Performance marketing is on the decline. Brand marketing is taking center stage and rising in popularity due to escalating performance marketing costs and ...

The market for artificial intelligence services is expected to reach $609 billion by 2028 with a five-year CAGR of 21.4% (USD). Growth will be driven by new generative AI capabilities and traditional ...