Bra, lingerie, undergarment bandeau, rack pack, over-the-shoulder boulder holder—no matter what you call the sartorial support system you likely don daily to lift and separate your lovely lady lumps, ...

EAST LONGMEADOW — For many women, finding a well-fitting bra or swimsuit can be challenging, at best. For decades, Gazebo, the bra and swimsuit fitting store, has worked to make the experience easier.

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

Joining other intimates brands in enhancing the bra fitting experience, Victoria’s Secret & Co. has partnered with NetVirta to introduce new fit technology within the retailer’s app for Victoria’s ...

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

CRESTVIEW HILLS, Ky. (WKRC) - A special event at Dillard's in the Crestview Hills Town Center is offering a unique opportunity to support breast cancer education while ensuring a proper bra fit. The ...

Following the recent furore over a trans employee at Marks and Spencer asking a mother and daughter – who happened to be looking for a bra – if they needed any assistance in store, there has been a ...

We asked styling pros and professional fitters for their top tips Written By Written by Leigh-Ann Jackson is a contributor to Buy Side and lifestyle expert specializing in fashion, beauty and ...