Advertising will reach approximately $667 billion globally in 2024, including the spike in advertising accompanying a U.S. Presidential election. According to an ISBA Programmatic Supply Chain ...

The following is a guest post by Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde of consulting firm Kearney. Opinions are the authors' own. While digital advertising has ...

For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in the near future.

Telegram has recently introduced an ad revenue-sharing initiative through the TON blockchain. In a key development that may transform the current ecosystem of online advertising, Telegram recently ...

Blockchain.com has released a fully AI-generated commercial for the 2025 NFL season that will begin running Sunday during the Cowboy's 2025 home opener. The 15-second spot demonstrates the ease with ...

Mindshare has announced a blockchain-focused programmatic alliance that includes MediaMath, Integral Ad Science, Rubicon Project, Zilliqa and Underscore CLT. The aim of the alliance is to ...

Telegram CEO and founder Pavel Durov announced today that the company is launching its ad platform next month, allowing channel owners to receive financial rewards. The company will pay out rewards ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

Blockchain, a type of distributed digital ledger technology (DLT), is a relatively new and exciting way of recording transactions in the digital age. First popularized by Bitcoin creator Satoshi ...

Super Bowl 2022 was dubbed Crypto Bowl even before the game was played because of the advertising blitz cryptocurrency companies unleashed during the annual televised spectacle. The ads, featuring a ...