In 1971, 24 men were enlisted in the Stanford Prison Experiment. Led by Philip Zimbardo of Stanford University, the experiment was supposed to measure the effect of role-playing and social ...

BERLIN, Conn. (WFSB/Gray News) - A science experiment at a Connecticut high school led to a gas leak that sent a teacher and a student to the hospital. The reported incident occurred at Berlin High ...

Researchers at MIT have conducted what they are calling the most "idealized" double-slit experiment yet, finding further evidence that Einstein's take on the phenomenon is likely incorrect. The double ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...