Apple, MacBook
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Before the announcement of the new $599 MacBook Neo spoils you, that model is going to be the exception in the Apple universe, not the norm. That doesn’t mean there aren’t going to be exceptional deals in the usual Apple pricing brackets,
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Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy
Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.
This week, though, Apple committed to the bit. First was an update to its budget iPhone line, replacing the 16E with a 17E at the same $599 price, despite rising memory costs and inflation. The surprise release was a new MacBook,
After showing off the iPhone 17e, iPad Air M4, MacBook Air M5 and new MacBook Pro with M5 Pro and M5 Max chips (oh, and the Studio Display XDR), the company is still hosting an "experience" today in New York,
Apple's new budget laptop comes in blush, indigo, silver, and citrus, and online reactions prove people have been craving colorful tech.