Amazon reportedly set to reach out to publishers with a new cloud-based header bidding tool, possibly as soon as next week, joining the likes of Google and Facebook in competition for this lucrative ...

Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster, more sustainable setup. Sources briefed on the change described the ...

Amazon has launched an ad marketplace in Europe to provide digital content owners and app developers with a cloud-based, server-side header bidding solution. The Transparent Ad Marketplace (TAM) comes ...

Are you a print subscriber? Activate your account. By Gillian Follett - 40 min 51 sec ago By Rob Mayhew - 1 hour 41 min ago 3 hours 15 min ago By Ewan Larkin - 4 hours 52 min ago By Adrianne ...

Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster, more sustainable setup. Sources briefed on the change described the ...

Nordics-based publisher solution Relevant Yield has launched support for Amazon in its HB Manager, which allows publishers to manage and optimise header bidding setups remotely. Now users can leverage ...