The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...

The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector ...

It’s hard to ignore the seismic shifts brought about by algorithm-driven content. Every time you scroll through your social media feed or check your favorite news app, algorithms are diligently at ...

BEIJING, Dec ‌20 (Reuters) - The content recommendation algorithm that powers the online short ‌video platform TikTok has once again come under the spotlight after the app's Chinese owner ByteDance ...

TikTok engages more than 170 million Americans with its endless scroll and viral content, but as a potential sale for the popular platform nears, experts are concerned about the future of the app's ...